Mahindra has introduced a completely new all-terrain vehicle (not legal on the street) in the United States. The new SUV called Mahindra Roxor will be manufactured at the new Mahindra facility in Auburn Hills, near Detroit, Michigan, and will be available soon at a starting price of approximately $ 15,000 or approximately $ 10 lakh. The Mahindra Roxor will be sold under Mahindra North America or ‘MANA’ in the United States. The new Roxor is essentially based on the Mahindra Thar, but it has a long list of changes, including a new interface to avoid conflict of interest with the design language of the Jeep brand in the United States. The Roxor will also be a more basic vehicle compared to the Thar without doors and without a hard roof minus the windshield. The Mahindra Roxor will be primarily aimed at the off-road vehicle segment side by side in the United States.
The Roxor will also feature a more barebones interior with a steel board compared to the plastic board that is available in the likes of Thar. The Mahindra Roxor will be available with a lot of accessories, including heavy-duty winches, light bars, off-road wheels, etc. The Mahindra Roxor also features simple front seats and a heavy-duty handgrip for the passenger side mounted on the dashboard. The board also has a group of simple meters mounted in the middle, while the center console has the favorite feature of the United States in the car: cup holders!
In terms of mechanical bits, the Mahindra Roxor features a turbocharged 2.5-liter, 4-cylinder engine. The engine takes a modest 62 bhp. The Roxor, of course, is available on the left-hand drive, as is the norm in the United States, and has a manual gearbox along with a traditional manual four-wheel gearshift.
In terms of the actual manufacturing process, Roxor is a CKD product in the United States with the kit actually supplied from India. About 50 percent of the vehicle is actually Roxor’s exclusive compared to the Thar on which it is based and presents a wide range of paint and wrapping options. In fact, the Roxor will be highly customizable and offer amazing choices of 900 colors and wrapping. The Mahindra Roxor will also be available in the near future with a range of custom seats that aim to appease the offroad community. The customization will take place in a new paint area within the manufacturing facilities of Auburn Hills, which has raised 300 jobs in the Detroit area. Mahindra has also invested $ 230 million in the new facility and MANA operations. The vehicles will not be sold through the concessionaires of already established tractors of Mahindra, but will be sold through dealers of adventure sports vehicles.