After Mi and Redmi, Xiaomi to launch ‘POCOPHONE’ brand: Report


Chinese technology giant Xiaomi has applied for a trademark for a new mobile brand known as ‘POCOPHONE’ in the European Union, reports the Chinese-based technology blog Gizmochina.

Once it is successful, POCOPHONE will be the third brand under which Xiaomi will sell its devices. Currently, the company sells smartphones with two brands: Mi and Redmi.

According to the report, the company had applied for the patent at the end of May. In fact, according to reports, the company already has its first phone ready under the brand, which will soon be released in European markets.

In a separate report, the legal regulator based in Taiwan, NCC, certified a new smartphone that is listed with the model number M1805E10A. The device has not yet been assigned a name and is only known by its model number.

According to the listing, the device manufacturer is mentioned as Xiaomi Communications Technology Co., Limited. However, instead of the conventional brands of Xiami Redmi or Mi, the device was under the brand name ‘POCOPHONE’.

The report does not confirm any of the hardware or software specifications of the device other than a few connectivity specifications, such as supporting bands 3, 7 and 8 of FDD-LTE. The list also confirms GPS, GLONASS and the Chinese satellite navigation system BeiDou.

In addition to smart phones, Xiaomi has a large number of products such as laptops, smart LED TVs, home appliances, lifestyle products, etc. However, it is not known if the company will also sell its other products or simply focus on selling smartphones under the POCOPHONE Brand.