After mocking the arrival of a new fitness product in the country, Xiaomi launched the Mi Band HRX Edition on Friday. The Chinese conglomerate has partnered with HRX by Hrithik Roshan to offer this new fitness band, and is essentially an adaptation of the My Band 2. The My Band HRX Edition will be available from September 18 on Mi.com and Mi Home offline stores. It will also be sold in Myntra, Flipkart and Amazon from September 20th.
The Mi Band HRX Edition is priced at Rs. 1,299, slightly less expensive than the Mi Band 2. It sports an OLED display that shows the time, and also shows the steps, distance covered and calories burned. It has an improved pedometer for greater precision in the steps and the measurement of the exercise, and also warns you if it has been inactive for too long. The Mi Band HRX Edition will remind you to take short walks and water breaks at regular intervals. It also calculates your dream, is splash resistant, sends notification calls and alerts and unlocks your paired Android smartphone without entering an access code or fingerprint.
The Mi Band HRX Edition has support for Bluetooth 4.0 and is rated to offer 23 days of battery life as well. Just to compare, the band Mi 2 is rated to offer 20 days of battery life, and has a price of Rs. 1.999. The My HRX Edition Band looks like the Mi 2 Band with respect to the design, except for the additional HRX logo now embedded in the belt. It is important to note that the HRX Edition does not have a heart rate monitor though – something that the band Mi 2 does.
Manu Jain, vice president of Xiaomi and CEO of India, told PTI: “The Indians are becoming more aware of fitness and this category is at a very dynamic stage. The Mi Band is a great fit in the category being reflected in the great response received by the band Mi 2. This is not an agreement of approval, it is a partnership for a new device.Inputs Hrithik can always incorporate the features to make the product more relevant.