For decades, videogame clothing was synonymous with Hot Topic graphic t-shirts or an elaborate cosplay, without much in between. The most that mixed videogames and fashion was in those online costume games that were all the rage in the mid-2000s.
In recent years, we have begun to see options that go beyond simply hitting a logo on a shirt and calling it a day. Sites like Her Universe and ThinkGeek have shown that there is a market for fashion fandom attire. The major fast fashion brands, such as Vans and Uniqlo, have launched collections that have as much to do with looking good as showing their love for a franchise. Even haute couture designers like Prada, Louis Vuitton and Moschino have collaborated with gaming companies.
The latest brand to enter the fashion trend of video games is Bloomingdale’s, which launched an exclusive collaboration with Nintendo on March 10 (March 10). The collection, alternately marked as “Let’s Play” and “100% Nintendo”, includes a wide range of clothing, shoes and accessories, as well as novelty items such as iPhone cases, pool floats and Sugarfina candy.
The well-known designers of Bloomingdale played for the collection, some of which were tougher with Nintendo’s images than others. While you will find plenty of Marios and 8-bit peaches, there are also a good number of pieces that are quite lax with their “inspiration”. At first glance, I could not even say that the supposed Marc Jacobs inspired Mario Kart. Bag was part of the collection. Personally, I enjoy the more open (but still stylish) designs like the Yoshi egg baseball cap, but those with a stricter work dress code can appreciate the subtle approach.
Yes, Bloomingdale’s is a high-end department store and the collection prices reflect that. Not all players will be able to buy a $ 185 sweatshirt. Many will find that ridiculous price, we know, we read your comments. But as Hyper Light designer Drifter Teddy Deif pointed out in 2016 when Louis Vuitton used the illumination of Final Fantasy 13 characters in their ads, the fact that brands recognize that there is a great (profitable!) Cross between people who are They worry about fashion and people who care about video games is exciting. (Also, that sweatshirt is really cool, even though they incorrectly label a piranha plant as a Venus fly trap).
Take a look at some of our favorite selections below, or go to the Bloomingdale website to see the entire collection yourself. It’s not perfect, a list spells out Mario’s nemesis as “Bowzer”, but it’s clear they try. Also, once you wear that Bowser shirt nobody should know that Paul Smith made a mistake in spelling.