Pop stars have always been fashion horses for fashion designers, but more and more are being redesigned.
So far this year, Skepta has launched its debut fashion range and the Versay Versus collection by Zayn Malik was unveiled.
They join a list of musicians-turned-designers who already includes names like Victoria Beckham, Kanye West and Rihanna.
But how easy is it for a pop star to become a successful designer in a world where, traditionally, you had to cut your teeth in trade before your designs hit the catwalk?
Say goodbye to the artist formerly known as Posh Spice, and instead greet the famous British fashion designer Victoria Beckham.
The former Spice Girl launched its first fashion range in 2008, and it’s fair to say that there was a bit of sniggering and some raised eyebrows.
But her first collection – a modest one containing just 10 dresses – brought down a storm with critics.
Nicole Phelps wrote in Vogue: “The woman formerly known as Posh Spice has released a collection of dresses, and, believe it or not, it’s one of the hottest things going to New York this week.”
And since then, Ms. Beckham has gone from strength to strength.
“With Victoria Beckham, everyone wanted to hate her and get her down and she learned from the beginning how to do everything from scratch, now, she might not be able to cut the pattern, but does it really matter?” Says Glamor fashion director Natalie Hartley.
“Beckham is getting respect, because at first, she really put her neck on the line. I remember the first few days when she would do her shows in New York, she would talk to him through the collections and she became very friendly with him. Very intelligent movement.
“People felt like I knew her and she would remember you every season … she was really nice and I think that won them.”
VB has won several prestigious awards including two top honors at the British Fashion Awards in 2011 and 2014.
In addition to its own collections, it has collaborated with US brand Target, which includes clothing in larger sizes and is affordable for most of us who can not afford design pricing.