Milan Fashion Week Round-Up: From Gigi Hadid to a Tongue-in-Cheek Pop-Up Shop

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While the month of fashion is not over yet and it is the turn of Paris to anticipate which pieces will invade lockers around the world in the coming months, Milan left its fashion week audiences with many things to look for. . From a series of upcoming Moncler collaborations that took place on the opening night of fashion week, to the acquisition of Gigi Hadid from the Italian fashion capital, these were some of the most memorable moments that took place in the city.

Gigi Hadid on the catwalk in Milan, as part of her collaboration with Tommy Hilfiger.

Tommy Hilfiger x Gigi Hadid

After New York, Malibu and London, the fourth and final installment to celebrate the design collaboration between Tommy Hilfiger and model Gigi Hadid took place at Milan Fashion Week. With an audience of approximately 2,000 attendees and a mega Formula 1-style landing strip, “see-now-buy-now” merchandise was available for purchase at stores installed on that same track.

Inside the Giannico pop-up shop in Via Borgonuovo 1.

Giannico Pop-up Shop

This season, 22-year-old shoe designer Niccolò Berretta took things to the background. The presentation of its autumn / winter 2018/2019 collection, open to the press, buyers and the public, not only meant a new range of ironic colorful designs, but also marked the opening of the “Giannico Gallery”. The latter is a pop-up store located on Via Borgonuovo in Milan 1. Although it was initially scheduled to operate until February 27, the space will keep its doors open until March 4.

A Miasuki raincoat.

Miasuki

Miasuki is a newcomer to Milan Fashion Week. After making its name in the world of equestrian sports, the Made in Italy brand proved its cross attraction in the form of a collection of capsules that combined fashion with function. High-tech polyamide raincoats, tweed blazers and sustainable cashmeres became the focus of Mia Lei’s collection.

Inside the Moncler Genius event. In the photo: a collaboration between Moncler and Hiroshi Fujiwara.

Moncler Genius

A series of design collaborations between the notorious brand for their padded jackets and a host of names including Palm Angels, Simone Rocha and Valentino Creative Director Pierpaolo Piccioli, together formed the Moncler Genius project. The project as a whole was presented on the first day of fashion week in Milan, while each collaboration will be published separately in Moncler stores monthly.