Although the state government raised ticket prices, actor Vijay’s Mersal had a record opening for a Tamil movie.
While the theater business recovered in part from a depression, after the introduction of GST, it has again focused on the logic of the state government to limit ticket prices during the first few days, when demand is sky high. Many theaters in Tamil Nadu reportedly sold tickets for the first day anywhere from ₹ 300 to ₹ 1,000.
With the screening of the film on nearly 700 screens throughout the state, ticket sales at inflated prices continue uninterruptedly, especially for early-morning shows at many one-screen movie theaters, according to commercial sources.
“Yes, the first-day collection is among the 22.2 million rupees in Tamil Nadu. It has clearly outperformed Rajinikanth’s Kabali opening and Vijay Theri’s previous film,” said Tiruppur Subramanian, a well-known distributor in the West of Tamil Nadu.