In what is expected now, Xiaomi has once again become the number one manufacturer of smartphones in terms of sales in the second quarter of 2018. However, this time it is not the only one: India’s previous market leader, Samsung , is sitting next to Xiaomi, both comprise a total of 60 percent of the smart phone market share of India in the second quarter of 2018.
According to the latest Canalys report, Xiaomi and Samsung have become the dominant players in the second quarter of 2018, each with 30 percent of the total market. Vivo ends in third place, with a market share of 11 percent, while OPPO follows with a 10 percent share.
The report mentions that Xiaomi and Samsung shipped 9.9 million units each quarter. TuanAanh, an analyst at Canalys says: “Samsung is responding, it has launched devices directly against the Xiaomi portfolio and is focusing on its camera and image capabilities with the features of Portrait Dolly and Background Blur Shape.”
Research indicates that Samsung’s Galaxy J2 Pro sold 2.3 million units, making it the best model in South Korea. On the other hand, Xiaomi sent about 3.3 million units of its basic Redmi 5A smartphone. Compared to the second quarter of 2017, Xiaomi’s sales have grown a huge 106 percent, surpassing Samsung’s 47 percent figure. Total shipments in Q2 2018 grew by 22 percent compared to last year.
Even though consumers want to upgrade to premium devices, the majority of India’s population still depends on low-budget Android smartphones. The popularity of Xiaomi has been growing in the market, largely due to devices that are designed for the Indian masses: better specifications and attractive prices. Meanwhile, Samsung has been making a big effort in its robust supply chain and a strong back-up of customer service to win the favor of offline audiences.